A weekly newsletter for members of the Wisconsin Newspaper Association, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, April 5, 2018

Bales ablaze

A flatbed semi tractor-trailer unit carrying a load of round bales caught fire on Highway 64/73 in the Taylor County town of Ford on March 23. This photo by Vonda Kinas appeared on the front page of the March 29 issue of The Star News in Medford.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to

Now is your last chance to register for the 2018 WNA Convention & Trade Show before late fees go into effect! The deadline to register for the convention before rates increase is 4:30 p.m. on Friday, April 6.

Seats at the Better Newspaper Contest Awards Banquet also cannot be guaranteed after the deadline!

Registration Fees
First registrant: $95
Subsequent registrants: $45
Students: $15
Advisers: $25

Late Registration Fees
Late registration: $125
Subsequent late registrants: $60
Late students registration: $20
Late adviser registration: $30

See the full speaker lineup and the schedule at

Register For The Convention
New WNA membership structure on agenda for annual meeting

A proposal to modify the Wisconsin Newspaper Association’s membership structure will be put to a vote during the organization’s annual meeting at the upcoming WNA Convention & Trade Show.

The WNA Annual Meeting will be held at 4:30 p.m. Thursday, April 12, at the Sheraton Madison Hotel, 706 John Nolen Drive, Madison.

The main proposal would expand the definition of newspapers that qualify to become Business Members to include some free distribution papers, drawing on new standards for public notice publication requirements that were recently set in Assembly Bill 731. The bill, approved by the state Assembly and Senate, will allow free distribution papers to publish public notices in communities that do not have a paid circulation newspaper.

Under the bylaw proposal, free distribution papers could become Business Members of the WNA if they follow the same standards for news and editorial content as paid circulation papers and are not in a community that already has a bona fide paid circulation newspaper.

“The proposed changes would revise our existing classes of membership to better reflect the organizations and individuals who want to become involved in the WNA,” said WNA Executive Director Beth Bennett.

For more information about the proposal, contact Beth Bennett at 608-283-7621 or

Read more about how Assembly Bill 731 affects WNA members

Featured Speakers
Jeffrey Sonderman
Deputy Executive Director & Executive Vice President
American Press Institute
Rick Schlesinger
Chief Operating Officer
Milwaukee Brewers
Jill Geisler
Bill Plante Chair in Leadership and Media Integrity
Loyola University Chicago
Fellow in Women’s Leadership
Newseum Institute
Convention Schedule at a Glance
Thursday, April 12

2017 Better Newspaper Contest winning entries; Raffle baskets to benefit WNA Foundation

1-2 p.m.
Wisconsin Public Opinion & Voting Patterns in the Era of Trump
Charles Franklin, Marquette University Law School Poll; Craig Gilbert, Milwaukee Journal Sentinel; Marty Kaiser, Democracy Fund

2-2:15 p.m.
Networking Break

2:15-3:15 p.m.
Getting Outside Our Footprint
Chris Rhoades, Enterprise Publishing

Operating as a Tax-Exempt News Organization
Mike Wittenwyler, Godfrey & Kahn

3:15-3:30 p.m.
Networking Break

3:30-4:30 p.m.
WNA Legislative Panel
Beth Bennett, WNA; James Friedman, Godfrey & Kahn; Andrew Johnson, Dodge County Pionier; Susan Rowell, NNA; Tony Smithson, Bliss Communications

4:30 p.m.
WNA & AP Annual Meetings

5-6 p.m.
Trade Show Reception

6-7:30 p.m.
Dinner Program: How a reader revenue-first business will improve your journalism
Jeffrey Sonderman, deputy executive director and executive vice president, American Press Institute

7:30-10 p.m.
President's Reception and WNA Foundation Casino Night Fundraiser
Friday, April 13

8 a.m.
Registration and Trade Show open (Complimentary Breakfast in Trade Show served until 9 a.m.); Better Newspaper Contest awards on display

9-9:50 a.m.
Kickoff Session
Rick Schlesinger, chief operating officer of the Milwaukee Brewers

10-11 a.m.
Solutions Journalism Concepts
Carolyn Robinson, Solutions Journalism

Metrics 101: How to Start Tailoring What You Measure
Jeffrey Sonderman, American Press Institute

Advanced Google Tools for Web Scraping & Data Visualizations
Mike Reilley, University of Illinois-Chicago

Selling Against Social Media
Chris Rhoades, Enterprise Publishing

11-11:20 a.m.
Networking Break

11:20 a.m. - 12:20 p.m.
Solutions Story Pitch Session
Carolyn Robinson, Solutions Journalism

Don't Shoot the Messenger: Publisher Liability for Advertising
Brendan Healey, Mandell Menkes

Advanced Google Tools for Storytelling and Mobile Reporting
Mike Reilley, University of Illinois-Chicago

Panel: Taking Flight with Drone Journalism
Phil Brinkman, Wisconsin State Journal; Mike De Sisti, Milwaukee Journal Sentinel; Kyle Geissler, Wisconsin Broadcasters Association; Anthony Wahl, The (Janesville) Gazette

12:20-1:45 p.m.
Honors Luncheon
Jill Geisler, Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago; Branen High School Scholarships, WCMA Better Newspaper Contest Awards

2-3 p.m.
Career Fair

Navigating Public Records Disputes

Tools Your Newsroom Should Be Using
Sara Konrad Baranowski, (Iowa Falls) Times Citizen

Prospecting That Pays
Tim Smith, consultant

3-3:30 p.m.
Networking Break

3:30-4:30 p.m.
Make Every Word Count
Chuck Melvin, Milwaukee Journal Sentinel

Rethinking Your Social Media Approach
Julia Haslanger, engagement consultant

Communicating & Collaborating Across Generations
Tim Smith, consultant

Advertising Idea Exchange

4:30-5 p.m.
Networking Break

5-6 p.m.
Awards Reception

6-9 p.m.
Better Newspaper Contest Awards Banquet
Visit the Convention Website
Download a Printable Schedule & Registration Form
Try your luck during Casino Night

Back by popular demand, join us for the WNA Foundation's Casino Night Fundraiser at 7:30 p.m. on Thursday, April 12!

Play poker, blackjack, roulette and craps at the WNA Convention & Trade Show for a chance to win exciting prizes, like an Amazon Echo and more.

For every $10 donation made, players will receive $100 in casino chips. Exchange your winnings at the end of the night for raffle tickets. The more you win at the tables, the more chances you get to win prizes (and everyone gets at least one ticket!)

Download the convention app

Download the Attendify app and search for "2018 WNA Convention" to access the convention registration portal, schedule, speaker bios, trade show vendors and more on your mobile device. Create your own custom schedule, network with your colleagues, receive push notifications and review speakers on your iPhone or Android!

Download on the App Store ►
Get it on Google Play ►
Ads available to oppose newsprint tariffs

The News Media Alliance and the Stop Tariffs on Printers & Publishers (STOPP) Coalition have provided several new ads for newspapers to run in their publications. The ads educate readers on the negative consequences of the recent tariffs imposed on Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers.

These tariffs, set by the Department of Commerce, can run up to 32 percent combined, and newspapers are already feeling the pain of the added costs and disruptions in supply.

An International Trade Commission investigation is now underway, but we need your help to get the word out about these unwarranted tariffs. 

Run the Alliance and STOPP ads in your publications and encourage your readers to stand up to protect their access to news, as well as jobs in their own community.

Read WNA's advisory on the STOPP coalition ►
Learn more about STOPP and join the coalition ►
Newsprint tariffs in the news

Here's a recap of editorials and news coverage from Wisconsin regarding the newsprint tariffs:
Devroy Memorial Forum to feature Washington Post's Ashley Parker

Ashley Parker, a Washington Post White House reporter who covers Donald Trump and his administration, will present “Covering Washington in the Age of Trump” during the 2018 Ann Devroy Memorial Forum at the University of Wisconsin-Eau Claire. The forum will begin at 7 p.m. April 19 in UW-Eau Claire's Schofield Auditorium. The event is free and open to the public. Parker also will share insights about being a female reporter in today’s political environment.

Read more ►

The WNA has one more $50 stipend available for any member who wants to attend the free "Beyond the Headlines: Wisconsin's Water Future" workshop (details below) to help cover costs for transportation and food. The stipend is available on a first-come, first-serve basis. Please contact WNA Communications Director James Debilzen at for more information.

Get the scoop on Wisconsin's water

How has the state's rich water heritage shaped the resource of today, its regulation and use? What are the issues we face with both quantity and quality? What solutions will assure clean and plentiful water for the future? Where do we find and how do we use data that allow us to understand and further the story of Wisconsin's water?

"Beyond the Headlines: Wisconsin's Water Future" is a half-day workshop that will provide reporters and interested public with background, resources and tips for covering news about Wisconsin's water. The workshop will be held from 1-5:30 p.m. on April 26 at the Pyle Center, 702 Langdon St., Madison.

"Beyond the Headliners: Wisconsin's Water Future" is a project of the Wisconsin Humanities Council, in partnership with the Wisconsin Newspaper Association, and others in Madison. It is funded in part by a grant from the Mellon Foundation, in partnership with the Pulitzer Prizes.

The workshop will be moderated by Ron Seely, an award-winning science and environmental journalist who wrote for the Wisconsin State Journal for nearly 35 years. There is no fee to register.

Read more and register ►
Request a stipend ►
Nominations sought for NNA's Amos, McKinney & Phillips Awards

The National Newspaper Association is seeking nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
For more information and forms, visit

Read more ►
Everson receives Trailblazer Award for Women in Business

Diane Everson, publisher of The Edgerton Reporter, was named one of 17 recipients of the 2018 Governor's Trailblazer Award for Women in Business, which recognizes women pioneers in the business community. The award is presented by Gov. Scott Walker, Lt. Gov. Rebecca Kleefisch and the Wisconsin Women's Council. Award recipients will be honored in a ceremony at the state Capitol in May.

Read more ►
Patrick Korten

Patrick Korten, a founder and the first editor-in-chief of The Badger Herald student newspaper at UW-Madison, died March 29 in Fairfax, Va.

Korten and others published the first issue of The Badger Herald on Sept. 10, 1969 as "a conservative counterpoint to a college campus then captured by the wave of liberalism of the 1960s." He graduated from UW with a bachelor's degree in political science and went on to work in radio and for the United States Office of Personnel Management, the Cato Institute, The Becket Fund For Religious Liberty and the Knights of Columbus.

He is survived by his wife, Anita; three sons; and a granddaughter.

Read the Badger Herald story ►
Thomas Kaufman

Thomas Raymond Kaufman, a former pressman for the Kenosha News, died March 1 in Memphis, Tenn. He was 75.

Kaufman was born in Kenosha in 1943 and graduated from St. Joseph High School. He started delivering newspapers for the Kenosha News and was hired as a pressman. He also worked in the garage, working on delivery vehicles and snow plowing. He retired from the Kenosha News in 1999.

He is survived by his wife, Phyllis; two children; eight grandchildren; and one great-grandson. A celebration of life will be held at 3 p.m. on June 9 at the Fireside Restaurant, 2801 30th Ave., Kenosha.

Read the obituary ►
Your Right to Know
Policies put public health at risk

In this month's "Your Right to Know" column, Wisconsin Freedom of Information Council Co-Vice President Christa Westerberg addresses the various ways public officials endanger public health by blocking access to records. As always, this column is available for publication at no cost.

Read more ►
Better Writing With Bart
Mini stories equal maximum payoff

Bart Pfankuch shares the "Mini Story Method" and the "Logic Pattern" in this month's "Better Writing With Bart" column to help writers who are advancing toward more complicated topics or who have long struggled with in-depth pieces.

Read more ►
The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. The byline should read “By”. Proper attribution to is appreciated.

EDITORS: Please include the following tagline at the end of the column – “The Capitol Report is written by editorial staff at, a nonpartisan, Madison-based news service that specializes in coverage of government and politics, and is distributed for publication by members of the Wisconsin Newspaper Association.”

Column for the Week of April 9
Is a ‘blue wave’ coming?
Download column ►

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of April 9
10 Things to Do in Barron County

Download column ►
Download photos ►
Fiscal Facts

Weekly facts from the Wisconsin Policy Forum, the state’s leading resource for nonpartisan state and local government research and civic education.

NOTE TO EDITORS: “Fiscal Facts” replaces “WISTAX Facts,” which was produced by the Wisconsin Taxpayers Alliance. The Wisconsin Taxpayers Alliance and Public Policy Forum merged on Jan. 1, 2018, and is now the Wisconsin Policy Forum.

Column for the Week of April 9
Wisconsin’s Declaration of Rights
Download column ►
Online Media Campus is a partnership of the Southern Newspaper Publishers Association, the Wisconsin Newspaper Association Foundation and press associations throughout the United States and Canada, offering high-quality, low-cost online training to media professionals. The cost is $35 per webinar. Webinar packages are also available.

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.
Upcoming Webinars
Friday, April 13 at 1 p.m.
Writing Amazing Sales Emails
Presenter: Ryan Dohrn, founder of media sales strategy firm Brain Swell Media
Register ►
Thursday, April 19 at 1 p.m.
Making Digital Audio Part of Your Daily Routine
Presenter: Megan Rohrbacher, Portsmouth Herald/Edge Radio
Register ►
Archive Spotlight
Online Media Campus offers access to more than 200 archived training webinars! Check out the featured archived webinars below or see what's available in the editorial, revenue, digital age, management, technology and circulation categories.
Getting The Best Out of Yourself and Your Sales Team 
Presenter: Coaching and Sales Institute (CSI) founder Tom Stoyan
Register ►
Increase Your ROI on Sales Calls 
Presenter: Tim Smith, management skills, customer service and sales trainer
Register ►
Prospecting That Pay$
Presenter: Kelly Wirges, founder of ProMax Training & Consulting
Register ►
Classifieds 2017: Feast or Famine?
Presenter: Janet DeGeorge, president of Classified Executive Training & Consulting
Register ►
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at
Upcoming Webinars
Tuesday, April 17 at 2 p.m.
Beyond the Click – Other measurable actions that should be part of your digital campaigns
Presenter: Brock Berry, founder and CEO of Adcellerant
Register ►
WNA members get a discounted rate of $15 per Inland Press Association webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at
Upcoming Webinars
Monday, April 9 at 2 p.m.
How much revenue are you losing to ad fraud?
Presenter: Casey Hester, Vice President/Customer Success, Dev/Con Detect
Register ►
Monday, April 16 at 2 p.m.
Are your site and programmatic stack as secure as you think they are?
Presenter: Casey Hester, Vice President/Customer Success, Dev/Con Detect
Register ►
Wednesday, April 18 at 2 p.m.
Show them the money: Testimonials and case studies that make the best sales aids
Presenter: Charity Huff, Managing Partner, Maroon Ventures
Register ►
Wednesday, May 16 at 10:30 a.m.
Selling our unique strength: Audience. The special selling advantage of niche and special sections
Presenter: Charity Huff, Managing Partner, Maroon Ventures
Register ►

There is no charge for members of the WNA to place help wanted ads on the WNA's website. Use the submission form on the website to post your ad or submit your ad by email to Ads will appear online for 30 days and are included in the Weekly Briefing.

Current Openings
Administrative Assistant - Advertising – Kenosha News
Advertising Sales Coordinator – EagleHerald, Marinette
Reporter - General Assignment – Ripon Commonwealth Press
General Manager/Advertising Director – The Herald, Jasper, Ind.
Lead Media Services Specialist – Kenosha News
Higher Education Reporter – Wisconsin State Journal
Editor – Amery Free Press
Visit WNA Career's page ►
Submit a job listing ►
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to
Submit a Buy-Sell-Trade listing ►
For Sale

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Copy waxer – We are searching for a Daige-type copy waxer in working order. We occasionally use the waxer for mocking up a special section. Contact or call Gary Ridderbusch at Vilas County News-Review at 715-479-4421.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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Copyright © 2018 Wisconsin Newspaper Association, All rights reserved.

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