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Wisconsin Newspaper Association

Weekly Briefing

Thursday, April 20, 2017

WNA adds member resource to Targeted Media Services group

In an effort to assist members, the Wisconsin Newspaper Association is launching the Targeted Ad Builder program, which will provide members with a fast and afforable option for ad design services. 

Targeted Ad Builder can free up staff to focus on selling or provide support for special projects without straining employee resources. In addition to building day-to-day newspaper ads, Targeted Ad Builder can design spec ads for potential clients, offer pagination services, and can create business, marketing and promotional materials.

The average turnaround time for an ad build is 12 hours. Rush requests are fulfilled in two to four hours and revisions are completed in about 90 minutes.

The first five newspapers to sign up for a trial will receive up to five free ad builds.

Call us today! We're eager to help. 

To get started, contact WNA Member Services Director Julia Hunter at 608-283-7622 or

Fellow explores political gerrymandering

Wisconsin's NNAF News Fellow reports on Supreme Court's role in Wisconsin redistricting following her trip to Washington, D.C.

Melissa Behling, a senior journalism student at the University of Wisconsin-Madison, has written about the Wisconsin redistricting case Whitford v. Gill following her news fellowship in Washington, D.C. The case—the first of its kind—could be a landmark decision.

Behling's National Newspaper Association Foundation News Fellowship in March was sponsored by the Wisconsin Newspaper Association Foundation. Each year, the program brings students together in Washington, D.C., with professional mentors who accompany them through Capitol news briefings, meetings with their Congressional representatives and interviews with current affairs experts. The program is supported by state newspaper association foundations, like the WNA Foundation, which underwrite students’ program tuition and cover travel costs. This year's theme was "The Independent Courts: Too Much, Too Little or Just Right."

Read Behling's story: "Gerrymandering and the U.S. Supreme Court"

Multi Media Channels purchases Portage County Gazette

Multi Media Channels, Waupaca, Wis., has announced its purchase of the Portage County Gazette, effective April 3. The Gazette, which was previously owned by Gazette Publishing Inc., will continue to publish under its own masthead.

"The Portage County Gazette will continue to provide local news and sports coverage, with a strong editorial voice in the community," said MMC CEO Patrick Wood. "Like our predecessors at Gazette Publishing, we take community journalism seriously and view our stewardship of the Gazette as a valued partnership with readers, advertisers and the larger Portage County Community. We will continue the Gazette’s tradition of independent reporting with a local emphasis.”

Multi Media Channels also owns the Stevens Point City Times, the New London Press Star, the Clintonville Tribune-Gazette, the Hub City Times (Marshfield), the Wisconsin Rapids City Times, the Wausau Times, and the Waupaca County Post.

Wisconsin Remembers exhibit to be displayed in West Bend through July 8

"Wisconsin Remembers: A Face For Every Name," a traveling exhibit featuring photo for all 1,161 Wisconsin Vietnam Veterans, will be on display from May 3 to July 8 at the History Center of Washington County/Old Courthouse Museum, 320 S. 5th Ave., West Bend. 

The exhibit will be included in museum admission and will be open from 11 a.m. to 5 p.m. Wednesday through Friday and 9 a.m. to 3 p.m. Saturday. The Wisconsin Newspaper Association's members helped find more than 450 of the missing photos during the Faces Never Forgotten campaign. 

The Wisconsin Remembers exhibit is seen on display at the 2017 WNA Convention & Trade Show in Madison. — Photo by Kevin Hoffman
Last call for WNA Directory updates

WNA members who haven't already submitted updated staffing and contact information, should do so no later than 5 p.m. on Friday, April 28.

Publishers should have received a copy of the information the WNA has on file, with a request for any updates or changes. If you did not receive this information or have any other questions, contact WNA Communications Director James Debilzen at

Wang joins Unified Newspaper Group

Helu Wang has joined the staff of Unified Newspaper Group.

Wang, who moved to Madison from China in 2015 to pursue her graduate degree in journalism at the University of Wisconsin, was previously the editor-in-chief at a Shanghai magazine, a research assistant for the New York Times and an intern at the Global Times. She is currently working on projects for the Wisconsin Center for Investigative Journalism and is expected to complete her graduate degree in May. 

Wang replaces community reporter Kate Newton. 

Read more ...

Daily Jefferson County Union names Eisenbart new lifestyles editor

Jennifer Eisenbart has joined the staff of the Daily Jefferson County Union in Fort Atkinson. She will serve as the Lifestyles/Special Sections Editor.

After graduating with a degree in journalism from University of Wisconsin-Oshkosh, Eisenbart spent time working in central Wisconsin, a year in Bennington, Vt., Marshfield and, most recently, with Southern Lakes Newspapers in Burlington, where she served as editor of the Burlington Standard Press, Waterford Post and Westine Report.

Upon her departure from Southern Lakes Newspapers, State Assembly Speaker Robin Vos (left) and Sen. Van Wanggaard present Jennifer Eisenbart with a proclamation honoring her for 12 years of service to journalism. Eisenbart frequently wrote about the two legislators in her coverage of area politics. — Photo by Ed Nadolski, Burlington Standard Press
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Michael C. Reinsissel

Michael C. Reinsissel, 46, died Saturday April 15, 2017 at his home. Reinsissel was the production manager and graphic artist at the Lake Geneva Regional News.   

Reinsissel graduated from Badger High School with the class 1988. He loved living on the farm and taking care of hhttp://www.derrickfuneralhome.comis horses. He was a kind and gentle person always going out of his way to help people in need.

He is survived by his sister Karen Reinsissel.

Services were held earlier today at Saint Francis deSales Catholic Church in Lake Geneva with Bishop James Scheurman officiating.  To sign the on-line guest registry go to:

Read more ...

Doug Hjorth

Doug Hjorth, who worked as a photographer for the diocesan newspaper The Compass of Green Bay, died on April 2. He was 64. 

A lifelong resident of De Pere, Hjorth also served as a field photographer for the Green Bay Packers for 25 years, ran his own photography business and, for the last 20 years, worked for St. Norbert College's Survey Center. 

In a farewell letter to family and friends read at his April 7 memorial, Hjorth wrote: “Much of what I did was just for the love of beauty in our world, from the beaches of Acapulco to the flowers in my backyard. There was something special about seeing things through a lens (and) then developing it in a darkroom — a kind of magic.”

Hjorth is survived by his sisters-in-law, Cindy Bauman and Donna Hjorth; niece, Beth Marie (James) Saliger, and their children: Joslyn, Landen, Rayne, Hayley and Thea; and nephew, Bill Yorth (The Waukesha Freeman, publisher). 

Online condolences may be expressed at

Read more ...

Kathleen Ann Darrow

Kathleen Ann (Tonn) Darrow, of Marinette, died on April 15 at Aurora Bay Care Medical Center in Green Bay. She was 58.

Darrow held many jobs throughout her life, most notably as a newspaper delivery person for approximately 200 customers, receiving an award for No. 1 delivery person. 

Darrow is survived by her husband of 34 years, Wayne Darrow of Marinette; her son, Wayne II of Marinette; her daughter, Michelle of Oconto Falls, and Michelle’s fiancé, Austin Kopczynski; grandchildren  Jace  and  Axton; a brother, William (Tammy) Tonn of Wis. Dells; and a sister, Cynthia (Jeff Philipps) Tonn of Marinette. 

Visitation will be held at Berth and Rosenthal Funeral Home in Peshtigo from 1 to 3:30 p.m. Friday, April 21, and will be followed by a celebration of life at 3:30 p.m.

Read more ...

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Digital Projects: Starting From Scratch - Wednesday, April 26 | 1-2 p.m. Register

Rural Journalism: Tracking Agriculture - Thursday, May 18 | 1-2 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). Register for all LMA webinars at

Giving the Perfect Dealer Presentation - Tuesday, April 27 | 2-2:30 p.m.
WNA members can take advantage of reduced registration rates for webinars on Kevin Slimp's Newspaper Academy online community, featuring some of the most highly sought after trainers and speakers in the newspaper industry. Register for all Newspaper Academy webinars at

Ed Henninger: Design Between the Ears - Thursday, April 27 | 10 a.m.

Kevin Slimp: InDesign - From Zero to Hero! The Basics and Much More - Thursday, April 27 | 1 p.m.

Tim Smith: Sales Webinar - Improving Communication Skills - Thursday, May 4 | 2 p.m.

Ed Henninger: News Design 101 - All Basics, No Bull - Thursday, May 25 | 10 a.m.

Ed Henninger: 10 Surefire Ways to Improve Newspaper Design - Thursday, June 1 | 10 a.m.

Tim Smith: Selling Print in a Digital World - Thursday, June 1 | 2 p.m.

Richard Hollow: 10 Legal Questions Newspapers Ask - Thursday, June 22 | 1 p.m.
  • FREE MEMBER CONTENT: Download the latest content from the Capitol Report, Wisconsin Center for Investigative Journalism, Thinking About Health, Discover Wisconsin and WISTAX Facts.
  • CAREERS - BUY - SELL - TRADE: View the latest career opportunities, resumes and "for sale" listings. Available positions:
    • Reporter – Edgerton Reporter
    • Editor – Rock Valley Publishing
    • Digital Sales & Marketing Consultant – Local Matters Digital, Janesville
    • Packaging Supervisor – The Janesville Gazette
    • Summer Internship — Waushara Argus, Wautoma
    • Summer Internship – Vilas County News-Review, Eagle River
    • Full-Time Advertising Sales/Marketing – Lodi Enterprise/Poynette Press
    • Weekly Newspaper Editor – Southern Lakes Newspapers, Delavan
    • FOR SALE: Small town community newspaper – The Marion Advertiser
  • SHARE YOUR NEWS: Staff changes, promotions, celebrations, milestones and success stories. We want to hear from you!
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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