A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, October 19, 2017

Time to fly

A bald eagle looks intently past its handler as it gets ready to fly free on Tuesday near Kiel. The male bird was found Aug. 30 near death from an infection with West Nile virus and was nursed back to health locally at Wildlife of Wisconsin. This photo by Brian Thomsen appeared on the front page of this week's Valders Journal.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
Brittany Seemuth, left, of the Milwaukee Journal Sentinel and Scott Girard of Unified Newspaper Group in Verona address a room full of students during "True Stories from Young Journalists," a panel held at Friday's KEMPA conference at UW-Whitewater. – James Debilzen photo
950 attend KEMPA conference

WNA staff and two of the WNA Foundation's Future Headliners gave presentations at the Kettle Moraine Press Association's Fall Scholastic Journalism Conference on Friday at the University of Wisconsin-Whitewater. The annual conference drew about 950 students and advisers from high school publications throughout Wisconsin and Illinois, according to KEMPA Executive Director Linda Barrington.

Students heard first-hand experiences about the lives of young journalists during a panel featuring Future Headliners Scott Girard and Brittany Seemuth, which was moderated by WNA Communications Director James Debilzen. Girard, assistant editor at Unified Newspaper Group in Verona, and Seemuth, a reporter covering the northwest suburbs for the Milwaukee Journal Sentinel, talked about the challenges and rewards of working as a journalist and offered advice to students who are considering a career in the field.

WNA Member Services Director Julia Hunter, a former investigative reporter and deputy city clerk, gave two presentations: how to utilize public records in student reporting and how studying journalism can help students develop skills to succeed in any career.

Learn more about KEMPA and the Scholastic Journalism Conference

WNA Member Services Director Julia Hunter, seated at the front of the classroom on the left, presents "Journalism: A Building Block for Success" during Friday's KEMPA conference. – James Debilzen photo
WNA offering 15 scholarships to Media Law for Journalists workshop

The WNA is offering scholarships to attend the Media Law for Journalists workshop being held Oct. 26 at the Chicago Tribune. The scholarships will be awarded to the first 15 respondents and will include the $20 registration fee (includes breakfast and lunch) and a $50 stipend to assist in covering miscellaneous expenses. To apply, please email WNA Executive Director Beth Bennett by Friday, Oct. 20.

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The problem with programmatic … and finding the right digital tools

Combine a desired audience with a relatively low cost compared to other forms of marketing, and it’s easy to see the appeal of programmatic advertising, according to Colorado Press Association CEO Jerry Raehal. The theory makes sense to marketers. But the theory is flawed. Programmatic has problems. Lots and lots of problems. In this article, Raehal presents research about why newspaper websites have a strong argument against the use of programmatic. 

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Deadine approaching to submit Golden Gavel Award entries

The State Bar of Wisconsin is accepting entries for its annual Golden Gavel Award competition, which honors journalists who have helped enhance the public’s understanding of the justice system. The contest is open to stories that were broadcast or published between July 1, 2016 and June 30, 2017. There is no fee to enter the contest. The submission deadline is Friday, Oct. 27. Newspapers may also enter the Golden Gavel Award contest through the WNA’s Better Newspaper Contest portal.

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Discounted tickets available for MobileMe&You conference

Members of the Midwest Press Institute are being offered half-price tickets to this weekend's MobileMe&You conference at the University of Illinois in Urbana, Ill. MobileMe&You 2017, which runs Friday, Oct. 20 and Saturday, Oct. 21, is a journalism and technology conference focused on storytelling on mobile media platforms while highlighting new and innovative techniques and best practices for newsgathering.

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Save the date for SPJ-Madison's holiday party and fundraiser

The Madison chapter of the Society of Professional Journalists, in conjunction with the Capitol press corps, will hold its annual holiday party and raffle from 6-9 p.m. Thursday, Dec. 14. Proceeds from the raffle will benefit the Daily Cardinal and the Badger Herald, the two student newspapers at UW-Madison. All area journalists and journalism supporters are encouraged to attend the free event, held at the Argus Bar, 123 E. Main St. in Madison.

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Congratulate this year's Hall of Fame inductees with an ad in the program

The WNA Foundation is offering advertising and sponsorship opportunities for the annual Wisconsin Newspaper Hall of Fame Banquet & Fundraiser. This year, the WNA will honor Watertown Daily Times Managing Editor Tom Schultz and former Milwaukee Journal Sentinel Editor Marty Kaiser on Thursday, Nov. 16 in Madison. Read more about the inductees and the banquet.

Proceeds will benefit the WNA Foundation, a not-for-profit organization established in 1980 to enhance the quality and future of Wisconsin's newspapers and the communities they serve. Sign up for a sponsorship or a congratulatory ad online.

The Wisconsin Newspaper Hall of Fame Banquet is open to the public, and relatives, friends and co-workers of the inductees are encouraged to attend. The 2017 Hall of Fame induction ceremony will be held at The Madison Club at 5 E. Wilson St., with a reception at 6 p.m. and dinner at 7 p.m. The induction ceremony will immediately follow dinner. Tickets are $55 per person or $500 for a table of 10, and can be purchased online.
Buy Banquet Tickets
Sign Up For a Sponsorship/Congratulatory Ad
Reserve a Hotel Room
Gather your best issues, stories, photos & ads for the 2017 newspaper contest

Are you busy gathering your best work from the last year? The 2017 Better Newspaper Contest submission deadline of Nov. 13 will be here before you know it! 

New categories for this year include Best Localized National Story, Best Use of Humor in Advertising, Best Large Ad, Best Small Ad, Best Annual Niche Publication and Best Ongoing Niche Publication. Changes have been made to the instructions in other categories, so please read them carefully before submitting your entries.

If you haven't already logged into the site, please be sure to do so as soon as possible. If you need help or have forgotten your password, contact WNA Member Services Director Julia Hunter.

Awards will be presented during the WNA Convention on Friday, April 13, 2018 in Madison.

Download rules and instructions and submit your contest entries here. 

Peck wins nonfiction writing award

Retired Janesville Gazette editorial page editor Greg Peck won the first-place ring in the Jade Ring nonfiction category at the Wisconsin Writers Association’s annual conference Oct. 7 in Neenah. The story, “Small Decision, Big Consequence,” told of his father’s time spent with the 1092nd Army Corps of Engineers in Korea and how an innocent decision to forgo leave in Tokyo saved his life. His dad, Wallace, died in August.

Peck, who retired in 2016, also took honorable mention in the association’s humor contest. His story, “Just Short of Road Rage at the Checkout Aisles,” is Peck’s take on lacking patience at the grocery store.

Northwestern's outdoors columnist giving talk to League of Women Voters

Oshkosh Northwestern outdoors columnist Patrick Durkin will speak about "Politics and the Outdoors in Wisconsin" Thursday, Oct. 26, as part of the Winnebago County League of Women Voters Soapbox Series. The event will be held at the Oshkosh Best Western Premier Waterfront Hotel ballroom, 1 N. Main St., Oshkosh

Read more

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Oct. 23
Law enforcement backs standards for handling body camera videos

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Oct. 23
The Best Breakfasts in Wisconsin


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Oct. 23
Wisconsin’s Shrinking Youth Population
Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released Oct. 16
Nibbling Away at the Affordable Care Act

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Engaging Readers with Email Newsletters – Thursday, Nov. 9 | 1 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

Build and Sustaining a Productive Sales Team and Culture: Part 1 – Tuesday, Oct. 24 | 2 p.m. Register

How to Leverage Your AAM Data with Advertisers: Part 2 – Wednesday, Oct. 25 | 2 p.m. Register

Build and Sustaining a Productive Sales Team and Culture: Part 2 – Wednesday, Nov. 8 | 2 p.m. Register
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Weekly Newspaper – The Chilton Times Journal, a weekly newspaper with a circulation of 3,000 serving Calumet County since 1857, is for sale. For more information, contact Betty Schilling at 920-849-9256.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

Seeking newspaper drop boxes. If your circulation department has any you are looking to part with, we’d be happy to make an offer to take them off your hands. Please contact Mike Mathes, Delta Publications, Kiel, WI. 920-894-2828 or email
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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