Weekly Briefing | Aug. 23, 2018
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WNA seeking Hall of Fame nominations

Do you know someone who has made a significant contribution to the newspaper industry in Wisconsin? The WNA is accepting nominations for induction into the 2018 Wisconsin Newspaper Hall of Fame through Monday, Sept. 17.

Since the hall's inception in 2001, the WNA Foundation has recognized 48 visionaries with this honor. Nominations are open to anyone — living or deceased — who has contributed above and beyond the call of duty to the Wisconsin newspaper industry. Inductees will be recognized Thursday, Nov. 15, in Madison.

[Pictured: Watertown Daily Times Managing Editor Tom Schultz addresses an audience during the 2017 Wisconsin Newspaper Hall of Fame ceremony in Madison. Schultz and former Milwaukee Journal Sentinel editor Marty Kaiser were last year's inductees.]

Columnist: Packers needed newspaper to survive

Green Bay Press-Gazette columnist Pete Dougherty recently reminded readers of the important role the newspaper played in the history of the Green Bay Packers. 

The team was founded during a meeting in the newspaper's editorial offices. And for the team's first 30 years, most of its business was conducted within the Press-Gazette's walls, often by newspaper employees. The Press-Gazette helped push for the Packers' new stadium in the early 1950s and later promoted its stock sale. Cliff Christl, a former reporter and sports editor for the Press-Gazette who now serves as the team's official historian, put it simply:  "No Press-Gazette, no Packers."

Wisconsin publisher explains impact of newsprint tariffs

Multimedia Channels CEO Patrick Wood this week sent a letter to his company's subscribers, detailing how newsprint tariffs are hurting newspapers across the country.

In the letter, Wood explains to readers how a Washington state paper mill owned by a New York hedge fund has driven up the price of paper imports. Those higher prices, he writes, have resulted in fewer jobs, less editorial coverage and more expensive advertising. Wood implores readers to contact their lawmakers to ask for their support on the PRINT Act and provides information on how they can reach their representatives. Wood also was featured on a CNBC segment last week that addressed newsprint tariffs.

7 next steps for furthering freedom of the press

A recent newspaper editorial campaign should be just the first step among many to keep the American press healthy, consultants Melody Kramer and Betsy O'Donavan recently wrote in a piece published by The Poynter Institute. News organizations must advance a steady series of actions in a larger campaign to confront attacks on the press. Kramer and O'Donovan detail seven steps newsrooms can take to help rebuild a national belief that journalism is a public service, not Public Enemy No. 1.

Trust in news is up, especially for local media

A new Poynter Media Trust Survey has found that 73 percent of Americans across the political spectrum have "a great deal" or "a fair amount" of trust in local newspapers. The study shows that trust in all forms of news media across the political spectrum has risen since the Poynter’s last survey, done in November 2017. The level of trust observed in the study is on par with the historical high-water mark of 72 percent trust in all news media recorded in 1976 by Gallup, which began asking the trust-in-news question four years earlier.

11 Facebook page optimizations for small publishers

Publishers — even some who work for the world's largest companies — can quickly lose track of the avalanche of changes pushed out by Facebook. This can mean missing out on opportunities to gain new subscribers.

Through his work with several local, regional, investigative and niche publications, Ned Berke, the Entrepreneur-in-Residence at the Tow-Knight Center for Entrepreneurial Journalism, discovered 11 often-overlooked or under-optimized features that can help publishers develop their Facebook audiences.
Among Friends
The Lake Mills Leader has hired Sarah Weihert as its new managing editor, the newspaper announced this week.

Weihert, a Lake Mills native and UW-Whitewater graduate, previously worked as an education reporter for the Watertown Times, where she earned several WNA Better Newspaper Contest awards, including first place honors in feature writing. Prior to her time in Watertown, Weihert also worked for radio stations in Fort Atkinson and Madison. 
Tom Stangl, publisher of The Baldwin Bulletin, announced several staffing changes this week.

Longtime production manager Michelle Shilts left the newspaper to explore other opportunities, while three others have joined the staff.

Roger Bailey, a retired newspaperman from North Dakota, is serving as interim editor as the newspaper continues its search to fill the position. Also joining the staff are Katie Bulera as office manager and Laura Haugen as an advertising representative.
Korey Mallien, a former longtime Door County Advocate sports editor, is the new athletic director for Southern Door School District, the Advocate reported.

Mallien, a 1987 Southern Door High School graduate, earned his journalism degree at UW-Oshkosh before starting his career as a reporter for the Rhinelander Daily News in 1992. He returned to Door County that summer and went on to work 25 years at the Advocate. After working for the Door County Economic Development Corp., for nearly a year, Mallien is excited to get back to sports.
Tim Schmitt, GateHouse Media’s Newsroom Development 
Kelly Wirges, ProMax Training & Consulting, Inc.
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The WNA Careers Page is a great resource for employers & job seekers. Recent job postings include: 
Reporters, Hometown News Group
Assistant news editors, Hometown News Group
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The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact the WNA at 608-283-7621 or
Copyright © 2018 Wisconsin Newspaper Association, All rights reserved.

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