Downtown Alameda Business Association & FLAX Present:

Let's decorate our downtown this winter! Alameda is looking for bay area artists!
Don't wait, REGISTER NOW!

Alameda Merchants work with Bay Area Artists!
This winter, through a collaboration with 2nd Friday ArtWalk, Downtown Alameda businesses can team up with local artists to create unique and creative holiday window displays.  Each business will have the option to work with a local artist to design a theme for their window(s) or choose an employee or friend to take on the challenge.

* Call For Window Display Artists!!! Scroll down for registration forms.
Five Categories
1. Best overall
2. Best use of lights
3. Best use of merchandise/products
4. Most creative
5. Social media favorite

* Winner's 1-5 will receive $100 dollar gift card from FLAX
* Winners 1 & 2 will also receive a $100 dollar cash prize from Downtown Alameda Business Association

Important!  Terms and conditions are subject to change.
Voting * The community will be encouraged to vote for their favorite window.  Simply take a photo of your favorite window and post to Facebook, Instagram or Twitter using #DowntownAlamedaWindows

* Select judges will review display windows and hashtag votes to choose final winners for all categories.

Artist Instructions

Cut it, Paint It, String It, Sew It, Mask It, Box It, Dress It, Bow it!

Artists work with a minimum $50.00 investment from the merchant. Merchants may also have products and merchandise to incorporate as well as boxes of window display decorations. Some merchants will have large window space display areas, some will have just a window. Every merchant will be different.

Matching is random. You will work directly with your merchant to come up with the theme and design. Some merchants may have a lot of feedback while others may want to hand it completely over to you. Every merchant will be different.

If you are an artist interested in creating a window in the downtown district, please complete our 'Artist Online Registration'

Or contact us at art (at) alamedaartists dot com with the subject "Downtown Alameda Holiday Window Artist".

Your Email Content: (Should Include)

Link to online Bio:

Note: Not all artists that submit will be selected. The amount of local artists selected will depend directly on the number of local shops participating.

We will do our best to update and inform all artists that enter. Due to the high volume of entries it is not possible for us to contact every artist that enters. If you are wondering if you have been selected feel free to send out an additional inquiry.

If you are a local artist and know of a local business that has a window in Downtown Alameda, feel free to talk directly to that business.  (Direct your merchant to the information below to submit their location.)

* Merchants must have a window and be on or near Park Street.

Downtown Alameda Merchant Instructions
If you are a local business in the downtown district and are interested in being included in the contest promotion please complete our 'Merchant Online Registration'

Or contact us at art (at) alamedaartists dot com with the subject "Downtown Alameda Holiday Window Merchant".

Your Email Content: (Should Include)
Business Name:

Please inform us of the following:
> *Yes, I want to work with a local artist!
> *No, I will be providing my own artist! (Include artist's name, website & contact information)

* Merchants must have a window and be on or near Park Street and be a member of the Downtown Alameda Business Association.
* Minimum $50 cash donation from each merchant expected for artist supplies.
Looking forward to seeing Park Street transformed this winter!
 Join these businesses/artists that have already signed up to create a festive downtown this winter:  TBA

Brought To You By:


A special thank you to Jessica Warren at Studio 23 and Julie Baron from Julie's Coffee and Tea Garden at for helping to coordinate the Downtown Alameda Holiday Window Contest!


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Studio 23 · 2309B Encinal Ave · Alameda, Ca 94501 · USA

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