It's been another exciting and productive year for MicroPro Sienna in Canada.
We launched the inaugural season of the Sienna Squad, an engaging brand campaign that brought together four influential designers and contractors to transform a backyard.
We continued momentum on social media, with compelling videos and unique projects from contractors and our partners.
And our MicroPro Sienna family continues to grow, with partnerships in Ontario, Alberta and British Columbia.
This continued success would not be possible without all your support - thank you!
Check out our top 2022 highlights below!
INTRODUCING THE SIENNA SQUAD
We launched a brand-led multi-influencer campaign, bringing together four talented spokespeople to completely transform a backyard into a true outdoor oasis and extension of the home.
The 14-episode miniseries took our followers on a complete journey from ideation to finished product. Check out the episodes on the MicroPro Sienna Instagram. Here's a few of our favourites:
... and one of his videos reached over 4.5 million people!
CONTINUING MOMENTUM IN CALGARY
We engaged in a new partnership with Christina Dennis, a.k.a The DIY Mommy, who showed her community how to tackle elevated, eco- and budget-friendly DIY projects. From an outdoor shower to a new front porch, Christina left us feeling inspired and excited throughout the building season!
EXTENDING OUR REACH TO BC
For the first time, we welcomed a BC-based partner to the MicroPro Sienna family. Kate Campbell, a.k.a Kate Builds, is an experienced and multi-talented contractor known for her attention to detail and unique projects. She recently purchased a new home on Vancouver Island and began the transformation of her backyard - and her gardening journey - with new garden beds and a potting station made with MicroPro Sienna.
We love how these turned out and can't wait to see what Kate has in store for next year!
REACHING NEW AUDIENCES THROUGH ART
For the third year, we sponsored two art installations at Winter Stations, an art festival that brings art - and people - to the beach in the winter. Now in its ninth year, the festival attracts artists and people from all over the world! We were thrilled to see The Hive and Wildlife-Guard Chair come to life with MicroPro Sienna.
SPREADING POSITIVITY THROUGH PAY IT FORWARD
The second annual Pay It Forward contest gave us the opportunity to give back to people who spread positivity in their communities. Mark Rason designed beautiful hanging planters for three lucky winners, who were nominated by friends and family for their ability to give back and shine a bright light in their communities.
STRENGTHENING OUR SOCIAL MEDIA PRESENCE
MicroPro Sienna continues to inspire and educate a large community on social media, building brand awareness through compelling videos and photos. Check out how we reached new heights on Instagram in 2022...
+6M video plays
170K post interactions (likes, comments, shares)
... and the momentum continues. Don't miss out on what we have planned for 2023. Click below to follow us on Instagram.