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Welcome to the first SMLP newsletter

Hello. I hope 2016 started well for you. Thanks for signing up to this newsletter. Like all pet projects, it's taken a while to get off the ground, but hopefully now will be unstoppable! Every month I'll share my five best stories with you - stuff from across the web to help you make your social media marketing the best it can be. Love them or hate them - please let me know what you think!

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Rebel Rebel: 5 cool things David Bowie said about the Internet (nearly 20 years ago)

Until David Bowie died last week I didn't realise he'd been so prescient about the Internet - and the very essence of "social" media. A superstar indeed (Blog)

Find out what Bowie said >>

Using social media in business disputes

David versus Goliath: it's great to see how Ben & Jerry's, Airbnb and others used social media to get the public on their side when threatened by lawsuits - either from larger, established competitors or from government (MIT Sloan Management Review)

Learn more >>

How to create a mighty splash on Periscope

Periscope is Twitter's relatively new live streaming service. What I love about this story is that it shows how a small local PR company caused their brand awareness to rocket overnight - simply by experimenting (Our Social Times)

Be inspired >>

How CEOs can leverage Twitter

Examples from an in-depth study of 25 CEOs including Tim Cook (Apple), Marc Benioff (Salesforce) and Elon Musk (Tesla). "The argument for using Twitter is compelling" concludes the author (MIT Sloan Management Review)

Find out why >>

4 strategies for improving your SEO in 2016

Social media and SEO (Search Engine Optimisation) are closely related: they work together in driving people to your website. These four tips are all free and easy to do - it's just a matter of your time! (Social Media Week)

Thank you for reading this email. Again, I'd value your feedback: what you'd like to see more of, any burning questions you have. Until next time, Jemima :)
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