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OHSPRA Snapshot: Quick information for busy professionals
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May 2016                                                            OHSPRA Board of Directors
New and Improved
OHSPRA is proud to announce a new home at www.OHSPRA.org. Please feel free to visit, anytime. As a member, you may log in by using the first letter of your first name and your entire last name, as both username and password. For example: dsmith. You may then change your password by clicking on your username and then "edit user." 

Our new home also has a "members only" space where you are able to network with other members and find many resources especially designed by school pr pros, for school pr pros. When you get to the "networking center'" please subscribe as this function will replace the current all-call system. The "networking center" is an interactive discussion board that only works if you subscribe. 

Please message Patrick Gallaway, director of membership, at gallway.1@napls.us if you have any trouble accessing the member area. Enjoy the new site.
Congratulations to the new OHSPRA Board of Directors

The new Board of Directors takes the reins on June 1, 2016:

President Crystal Davis, deputy director of communication services, Ohio School Boards Association

Past president Erika Daggett, communications coordinator, Forest Hills School District

President elect Patrick Gallaway, director of communications, New Albany – Plain Local Schools

Treasurer Josephine McKenrick, director of communications, Mariemont City Schools

Secretary Tracey Carson, public information officer, Mason City Schools

Director of contest and awards Amy Rutledge, director of communications, Brunswick City School District

Director of communications Kurt Moore, communications director, Marion Schools

Director of membership Lou DeVincentis, director of communications, Orange City School District 

Director of partnerships Sheryl Sheatzley, communications manager, Hudson City Schools

Director of professional development Kari Basson, coordinator of community relations and auxiliary services, Kettering City Schools

Renew your membership now!

As we look forward to the final weeks of the school year (but who is counting?!), don’t forget about the opportunity to save money on your membership for the 2016-17 school year. OHSPRA is once again offering an “early bird” discount on membership if payment is postmarked by July 31, 2016!

Member Rates 2016-17

Individual                           
$90 Regular rate
$75 Early Bird (payment postmarked by July 31, 2016)

Institutional (3 members)
$200 Regular rate
$175 Early Bird (payment postmarked by July 31, 2016)

Click here to join.
School PR news you can use

"Share Your Story," Spring Conference 2016 was a hit! 

Thanks to all of the 2016 "Share Your Story" Spring Conference presenters and sponsors. Members may view the presentations here. Remember to log in with the first letter of your first name and your entire last name for both username and password.  

Pictured is Chardon School District communications and special projects coordinator Ellen Ondrey, presenting "Recovering from a crisis; sharing a new story."


 


Congratulations, OHSPRA 2016 award winners. 

Visit the OHSPRA Contest and Awards page to view online examples of best practice school pr materials.

Congratulations to long-time OHSPRA member Patti Koslo for receiving the Crystal Award.

Established in 1987 to recognize individuals who have dramatically and positively impacted school public relations, the Crystal Award is the highest honor bestowed to an OHSPRA member. All entries are judged by the OHSPRA Board of Directors, excluding any members who are nominated for the award. 

Pictured from left: OHSPRA president Erika Daggett and OHSPRA Crystal Award recipient Patti Koslo.

Member spotlight
Getting to Know You

Amy Rutledge, community relations director, Brunswick City Schools
 

The National School Public Relations Association says,

"Educational public relations is a planned and systematic management function to help improve the programs and services of an educational organization. It relies on a comprehensive two-way communications process involving both internal and external publics, with a goal of stimulating a better understanding of the role, objectives, accomplishments and needs of the organization. Educational public relations programs assist in interpreting public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities which earn public understanding and support."

Nine months ago, Amy Rutledge resigned as the communications director for the North Ridgeville School District to take a similar position with the Brunswick City Schools. 

North Ridgeville Superintendent Jim Powell said Rutledge helped improve communications with parents of students in the district as well as the community during her tenure by the use of social media like Facebook and Twitter.
She also helped manage the district’s transition from using paper forms to online forms through what’s known as the “parent portal.”

“Getting through that has been a huge transition, and she helped us through that,” Powell said.

Rutledge also was instrumental in helping the district pass an operating levy and a bond issue to build a new grades three through eight building and football stadium.

“She helped craft the messages we want to get out to the public (that helped in getting the tax issues passed by voters),” Powell said.

In her role as the Brunswick City Schools community relations director Rutledge is responsible for the creation and distribution of: News/Press Releases, Media Relations, Social Media Pages, "Open Lines" Print and Online Publication, Quality Profile, and Marketing Materials. 

In addition to her job at the Brunswick City School District, Rutledge has agreed to volunteer as the OHSPRA's director of Contest and Awards. Thank you, Amy!

Sweet tweets

@hootsuiteLearn from Maslow's Hierarchy of Needs on achieving an engaged social media audience: http://ow.ly/10D4Kr 

@educationweek: 3 Essential Personal Attributes of Leaders http://blogs.edweek.org/edweek/leadership_360/2016/02/3_essential_personal_attributes_of_leaders.html?cmp=SOC-SHR-TW  

@OHSPRA: Read and Heed. Faith Behr's Communications checklist (during a crisis) http://www.behrcommunications.com/pr-blog/checklist-in-a-communications-crisis #GoodTips.

@socialmediatoday:"How to Save Time on Social Media and Get Better Results" http://ow.ly/ZhqWz 

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