Getting to Know You
Amy Rutledge, community relations director, Brunswick City Schools
The National School Public Relations Association says,
"Educational public relations is a planned and systematic management function to help improve the programs and services of an educational organization. It relies on a comprehensive two-way communications process involving both internal and external publics, with a goal of stimulating a better understanding of the role, objectives, accomplishments and needs of the organization. Educational public relations programs assist in interpreting public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities which earn public understanding and support."
Nine months ago, Amy Rutledge resigned as the communications director for the North Ridgeville School District to take a similar position with the Brunswick City Schools.
North Ridgeville Superintendent Jim Powell said Rutledge helped improve communications with parents of students in the district as well as the community during her tenure by the use of social media like Facebook and Twitter.
She also helped manage the district’s transition from using paper forms to online forms through what’s known as the “parent portal.”
“Getting through that has been a huge transition, and she helped us through that,” Powell said.
Rutledge also was instrumental in helping the district pass an operating levy and a bond issue to build a new grades three through eight building and football stadium.
“She helped craft the messages we want to get out to the public (that helped in getting the tax issues passed by voters),” Powell said.
In her role as the Brunswick City Schools community relations director Rutledge is responsible for the creation and distribution of: News/Press Releases, Media Relations, Social Media Pages, "Open Lines" Print and Online Publication, Quality Profile, and Marketing Materials.
In addition to her job at the Brunswick City School District, Rutledge has agreed to volunteer as the OHSPRA's director of Contest and Awards. Thank you, Amy!