OHSPRA Snapshot: Quick information for busy professionals
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August 2015                                                             OHSPRA Board of Directors
Back to school

Getting ready for the back to school "challenge" is fun and exciting, but it can also be a source of anxiety for many students and parents. In this issue, we offer some tips to help your stakeholders cope. 

Community Relations

As we prepare for schools to open, be sure to remind your community that students will soon be walking and driving to and from school, and standing at bus stops. Traffic might be heavier so drivers should take extra care and plan accordingly.
Excitement is building
The air is full of excitement and some apprehension as students and parents prepare for the opening of school. Moving into the next grade level is fun, but can also be a source of anxiety. This Parent Tool Kit provides good information about school transitions that could be helpful to parents.


Renew your membership now!

The OHSPRA Board completed its annual retreat in early June and created a plan to move the organization forward in the next year. The leadership team identified additional opportunities to engage members and to provide new resources that will assist you in communicating with stakeholders. Click here to join now. Take advantage of the early bird option and save. Payment must be postmarked by July 31, 2015. 
PR news you can use

Share the best stories
Students love their schools. Sharing their stories is easier than ever before. Use social media as well as traditional media. Try letting students share their stories with video blogs. After all, they are the best ambassadors for their schools!  

Save the date!
OHSPRA’s 2016 Spring Conference is April 14-15, 2016 at the Hilton Columbus/Polaris. 

Call for Presentations! 
OHSPRA is seeking presentations for the two-day Spring Conference and encourages all members and non-members to submit proposals. The deadline to submit proposals is Nov. 2, 2015.
 Click here to learn more. 

Attendance Awareness Month
How many times have you heard a teacher say, "we can't teach them if they're not here!" Student success is directly related to school attendance. This September, Attendance Works invites your district to participate in Attendance Awareness Month. The links above offer overall key messages for communicating the importance is student attendance to parents.
The video "Bringing Attendance Home," features parents telling other parents about the importance of attending school every day.

"A good campaign will engage parents, not blame them." 
~ Attendance Works

Member spotlight
OHSPRA member earns Accreditation in Public Relations      

Congratulations to Melissa Fowler, communication specialist/webmaster at Dayton Public Schools, for attaining APR credentials recently. "Earning my APR was definitely the most challenging educational process of my adult life, but I'm proud to have achieved this status," she said.
Fowler has previously served on the OHSPRA Board of Directors and was a reporter/editor prior to her position at Dayton Public Schools. 

More information on  APR credentials

Sweet tweets
@viralnova: Intergenerational engagement benefits students & seniors. 

@SCNforyou: Uh, oh. It's not "location, location, location" anymore.  The pros at #NSPRA2015 deal with this daily. #schoolPR  @OHSPRA: #engagement is the new "location."

@reneenelson22: Unlink your FB and twitter - can I get an AMEN? #NSPRA2015

@Edutopia: Engaging Your School Community Through Social Media 

@FairviewParkOh: Fairview Park schools survey residents as district plans for future @FPSchools 

@OHSPRA: Read and Heed. Communications checklist (during a crisis) … #GoodTips.


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