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OHSPRA Snapshot: Quick information for busy professionals
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August 2016                                                            OHSPRA Board of Directors

Welcome back to school

The OHSPRA Board would like to wish OHSPRA members well in the new school year; may it start smoothly and safely.

Welcome to the back-to-school issue of the OHSPRA Snapshot. OHSPRA Board members are eager to continue to share insights and updates as well as celebrate the work of communications professionals.
 

OHSPRA named Exemplary Chapter

The National School Public Relations Association announced OHSPRA as an Exemplary Chapter in the area of professional development during an awards ceremony held at the National Seminar in July. OHSPRA earned this award for the chapter’s work to help both OHSPRA members and educators build PR skills during the 2015-16 year. Only four chapters across the nation earned this award.

As part of the award process, NSPRA judges reviewed OHSPRA’s alignment to Nationals, chapter goals and objectives, measurable outcomes, promotion and elevation of the importance of school PR, ability to support and grow communication skills, advocacy for students and schools, website, newsletters and meeting agendas and minutes. In addition, NSPRA reviewed event participation, effectiveness and marketing materials for OHSPRA’s fall workshop with Ohio School Boards Association, the networking event and presentations during OSBA’s Capital Conference, presentations with ESCs, SchoolMessenger workshops, conference scholarship, awards program and the OHSPRA Spring Conference.

OHSPRA was also required to have at least 10 members in NSPRA, meet at least once during the year, submit a cash flow report, submit a list of all 161 members, have an annual election and adhere to bylaws.

OHSPRA unveils new website

Don't forget to check out the new www.OHSPRA.org.

The new site was launched at Spring Conference 2016 in April. Features of the new site include the "Resource Center" with tips on subjects like branding a school's Twitter account, writing a sample bomb threat evacuation letter to parents, putting together a communications plan and engaging with the community. There is also the "Networking Center," which lets OHSPRA members post questions about school public relations that other members can answer. The site also includes the presentation materials delivered at OHSPRA's 2016 Spring Conference and much more information unique to the profession of school PR.

To obtain a password and login, if needed, email director of membership Lou DeVincentis at ldevincentis@orangecsd.org.
Member spotlight

Jennifer Reece, communications specialist at Revere Local Schools, has proven herself to be a very valuable asset in her first two years at Revere by taking on several major projects. This has included restarting the Key Communicator program, a network of active parents and community members who receive updates about news within the district. They help spread the news and give Reece feedback, including telling her about rumors concerning the district. She launched a new website and hosted a first ever, and very successful, "Get to Know Revere" night that let seventh and eighth graders take a tour, learn about academic curriculum and ask questions about sports and extracurricular activities. In addition, Reece earned an OHSPRA Best of the Best award for the "Revere Reporter" newsletter.  

Her Facebook social media campaign "Teacher Trivia" was also recognized with an OHSPRA Mark of Excellence Award.

"I really like my job for a lot of reasons," said Reece. "Everything I do affects children, which makes the work very worthwhile. I work with a great group of people who are dedicated to making the best decisions for our students and I've learned so much from them. Revere is a great district and the opportunity to contribute to its success is extremely gratifying."

This will be her 10th year as a public relations professional after having worked for a small public relations firm in Chagrin Falls prior to joining Revere Schools. She joined the PR world after a career in print journalism and television broadcasting, where she worked at four television stations, including WJW FOX 8 News in Cleveland.  

Identifying and handling transgender, race and bullying issues in schools


What does "transgender" mean? What doesn't it mean? When does teasing cross the line to bullying? What are some of the cultural differences school staff members need to be aware of in their districts?

Join OHSPRA for a full-day interactive workshop designed to help school administrators recognize and act upon instances of discrimination and harassment and handle public reaction.

This joint OHSPRA/OSBA workshop will be held at 9 a.m.-3 p.m. Oct. 20 at OSBA in Columbus. The cost is $150, which includes lunch. Visit OSBA's website to register.

Save the date for Spring Conference

The 2017 OHSPRA Spring Conference is set for March 23-24 at Nationwide Hotel and Conference Center, just minutes from downtown Columbus. The Nationwide Hotel and Conference offers a full range of conference amenities as well as beautiful hotel rooms at reasonable rates. 

Please mark your calendars now for Spring Conference and watch for further details.
Sweet tweets
@OHSPRA RT @MindShiftKQED: How to Make #Math More Emotionally Engaging For Students. http://ow.ly/UuL6302ZPjr  #edchat http://ow.ly/CcOi302ZPjs 

@shanehaggerty: Good times. Great colleagues. Outstanding learning. And here's reps from @OHSPRA #NSPRA2016.

@OHSPRA: Think your school can't afford to devote resources to public relations? Think again. http://ow.ly/C28U302Y5qM  #publicschoolPR

@ColsCitySchools: Fort Hayes students among artists creating art along @COTABus Rapid Transit project - CMAX. Groundbreaking today!

@CHSBlueDevil1: TY to @OHEducationSupt Paolo DeMaria for sharing in our new building dedication today. Great message. @OHEducation

@AdamCBird: @OHSPRA Please help welcome @KylaWoodsTV. She will be the new Public Relations Coordinator for @NREVSD!

@OHSPRA: Congrats to Mary Franco who was selected as Teacher of the Year at Wyandot Run Elementary!

@OlentangySD: Congratulations to Carrie Beals who was selected as Teacher of the Year at Glen Oak Elementary!

@OHSPRA: RT @edreform: All pres candidates need 2 b talking ab how 2 prepare young pple 2 participate in innovation economy.
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Copyright © 2014 Ohio School Public Relations Association, All rights reserved.

Visit ohspra.org | "Like" us on Facebook | Follow us on Twitter