OHSPRA Snapshot: Quick information for busy professionals
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February 2017                                                         OHSPRA Board of Directors

Save the Date for 2017 OHSPRA Spring Conference on March 23-24

The Ohio School Public Relations Association will host its annual 2017 OHSPRA Spring Conference on March 23-24 at Nationwide Hotel and Conference Center

The OHSPRA board of directors is planning for a number of insightful, thought-provoking and entertaining sessions on topics such as:
  • Community engagement
  • Top 10 picks for effective social media
  • Planning for retirement
  • Website accessibility
  • Turning your teaching and support staff into dynamite communicators
  • "Appreciology" - The science of appreciation
Registration and hotel information will be emailed to OHSPRA members in mid-February.

OHSPRA awards deadline is Feb. 3

The 2017 OHSPRA Achievement Awards will be presented at the OHSPRA Spring Conference. The deadline to submit entries is Feb. 3.

OHSPRA Achievement Awards recognize and celebrate the hard work of communications professionals. It gives communications professionals a chance to highlight their best work, earn state recognition for their communication strategies and showcase their district to their peers, school board, parents and community.

Entries must have been published or created for the first time between July 1, 2015 and Dec. 31, 2016. Entry forms must be submitted electronically by Feb. 3. Entry fee and hard copies of materials must be postmarked by Feb. 6.

Entry fees are $60 per award for OHSPRA members and $85 per award for non-OHSPRA members.

Award applications are available on the OHSPRA website

OHSPRA spotlights member Jill Moberley

It is often said that a true leader is someone who leads by example. Jill Moberley, APR, is someone who exemplifies that statement. A former OHSPRA president, Moberley recently retired after 35 years as director of strategic communication for Dayton Public Schools.

As a member of Dayton's senior leadership team, her work encompassed media relations, crisis management and response, and marketing. She also oversaw the district's website, social media platforms and DPW TV On Demand. Moberley handled internal communication, event planning, publications and communication training to help keep the district's message on point for staff, parents and community partners.

Her many highlights include conducting workshops for local real estate agents, complete with school tours that opened their eyes to what the Dayton Public School District offers to students. She ran a yearlong multimedia attendance campaign in partnership with the Montgomery County Juvenile Court, resulting in Dayton's highest student attendance in more than a decade. She gained media support for "100 percent" of the events held during three successful finance campaigns, including an operating levy campaign that earned the NSPRA Gold Medallion award.

What she liked the most about her job was the variety.

"I love that I can travel to a high school robotics tournament one day and watch preschoolers learn about nature the next," Moberley said. "Capturing the stories of our students and educators and sharing them to help connect with our mission is as much a privilege as it is a responsibility. I also have loved seeing the new hires in my department evolve from fledgling PR assistants to consummate professionals, many of whom continue to work in public relations today."

Prior to working in school communications, Moberley worked as a copywriter/promotions director for a local radio station. She was recruited to work the news beat just long enough to help cover one of the biggest stories of the year - the peaceful desegregation of Dayton Public Schools.

Moberley has one more thing to communicate as she heads for retirement.

"Millennials will never understand remaining anywhere for three years, never mind 35," she said. "But serving 12 superintendents (and an interim) during my tenure gave me insights into some very distinctive leadership styles and helped me grow from basically a newsletter editor to a trusted adviser. There was no time to grow bored, not with changes in technology, the rise of the 24-hour news cycle, competition from charters, and the onslaught of local, state and federal statutes and regulations.

"In each of my 35 years, I have been grateful to OHSPRA for friendships made, shared wisdom, support and inspiration. To be heard above the noise today, our public schools need communicators more than ever who can advocate for what matters. Thanks to OHSPRA for your role in helping to give public education a voice."

Find valuable tips in OHSPRA resource center

It's hard for school communication professionals to guess what they must message out next. They must increasingly market their school districts with the latest technology and trends. They need to also be ready to communicate about a variety of issues and the occasional emergency.

There is a good chance that whatever they are dealing with, other OHSPRA members have dealt with it, too. Tips and resources on topics including crisis communication, marketing plans, bomb threat evacuation letters and community engagement can be found in the OHSPRA website's resource center. 

There is also a networking center on the website where members can ask a question, suggest a topic or respond to other inquiries from colleagues across the state.

Members can log in to the website to access the resource and networking centers. They can log in at
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