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OHSPRA Snapshot: Quick information for busy professionals
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February 2016                                                          OHSPRA Board of Directors

SAVE THE DATE: Join us for spring conference

You won’t want to miss the 2016 OHSPRA Spring Conference, April 14-15 at the Polaris Hilton in Columbus, OH! It’s the single professional development experience designed just for school public relations professionals! This year’s event is focused on the “Telling Your Story” theme….isn’t it time to hone in on how to tell stories in our districts?
The conference will feature noteworthy speakers on topics ranging from pitching the media to crisis communications to video production. Hear from guests from
The Sandy Hook Promise. Master hands-on content marketing strategies with On Scene Productions. Network with school PR pros, and more!

Registration information coming soon! 

Scholarship for 2016 OHSPRA Spring Conference to be awarded to deserving member
 

Click here to complete the scholarship application. 

OHSPRA is pleased, once again, to offer a full scholarship to an OHSPRA member to attend the annual Spring Conference. 
This scholarship covers the recipient’s registration fee, as well as lodging at the Hilton Polaris on April 14.
 Eligible candidates:
■ must hold a paid membership with OHSPRA.
■ cannot have previously registered for the 2016 Spring Conference (a current registration cannot be replaced by a scholarship).

Applications:
Applicants must follow the guidelines as directed and submit the requested information via email on or before February 29, 2016. Applications that are mailed and postmarked by February 29, 
2016 will also be accepted.
Selection:
The Past-President, President-Elect and the Treasurer will review the applications and make a recommendation of the recipient of the scholarship to the OHSPRA Board of Directors for approval at the March 11, 2016, board meeting. The recipient will be notified at that time. 

If you have any questions regarding the scholarship or the application and selection process, please contact 
Kari Basson, OHSPRA past-president, or at (937) 499-1458.


Summit County ESC hosts regional communication workshop featuring OHSPRA speakers

As communities continue to diversify, knowing how to reach a broad population with your message can be challenging. Also, knowing what parents expect from school communications can be daunting on a regular basis. To help you with your message and your audience, we invite you to join a regional gathering of communication professionals on Wednesday, March 16 at 10 a.m. at the Summit County ESC. Erika Daggett, President of the Ohio School Public Relations Association (OHSPRA) and Communications Coordinator at Forest Hills School District; Crystal Davis, Deputy Director of Communications for the Ohio School Boards Association and President-elect of OHSPRA; and Kari Basson, Community Relations and Auxiliary Services Coordinator for Kettering City Schools and OHSPRA Past President will offer tips on reaching diverse families. These tips will include translation, online tools and connecting families who speak the same language. They will also discuss best practices for addressing what parents want from communicators as well as share some pitfalls from parents’ perspectives and ways to improve outreach. Admission is free! RSVP to Jacquie Mazziotta by Feb. 17 if you like to attend.
PR news you can use

Talking about the news with kids happens in everyday moments. Here are some tips.

Why you should keep every email to 5 sentences or less.  

Social Media Marketing: 50+ Predictions for 2016

The "‪Why I teach‬" campaign is a great way to ‪share your story‬. Engage your community & faculty. Click here for the "Story Telling Tool Kit."


Member Spotlight  Getting to know you 
Seth Roy
Community Outreach Coordinator

Newark City Schools - NCS
In the school PR world we need to be quick on our feet and prepared for a variety of situations. As an honor to the fallen police officer from Danville Ohio, Thomas Cottrell Jr. and to accommodate the many first responders, law enforcement, community and family members paying their respects, several schools in the Newark District scheduled an early dismissal which becomes a major communication challenge.     

Officer Cottrell is a 2000 Newark High School graduate and has many family and friends in the area. His death was obviously a shock, and we were saddened to learn of it. Newark police announced they would be closing a busy street near some of our schools for Officer Cottrell's calling hours. We felt that it would help and show respect to the family and police officers if we could alleviate some of the traffic in that area. However, we also didn't want to inconvenience families who would have difficulty picking their children up early. We asked parents to pick their students up about two hours early if possible. If parents couldn't pick their children up early, they would follow normal dismissal procedures.
 
We sent out an all-call explaining the situation at 8 p.m. the night before. At the same time, I posted the information
onourwebsiteandd social media, and contacted the local newspaper. This early pick-up time was still hectic, but it was the right thing to do both for the family of Officer Cottrell and for student safety.
sweet tweets
@MasonSchoolsSeeing & hearing @MasonBands on #HGTVNewYear shows our 1st time paraders are pros! #consistentlygreat 
 
@EdTech_K12: 4 expert tips for using video in the #K12 classroom http://tech.mg/MrFPjW  @janzan

@Education_AIR: U.S. #STEM degree production is not keeping pace w/ demand; we need to mire #STEMEd opportunities http://ow.ly/X1vC6 

@OHSPRA You must know what communication initiatives are working. If they are not, discontinue and do something different. 
OHSPRA added,
 @Forecast5 CFOs Say Reporting & #Analytics are Most Important Initiatives - http://bit.ly/1SghEft

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