2020 was a busy and remarkable year. During this unprecedented time, MicroPro Sienna unveiled new partnerships, grew our social media presence like never before, and strengthened our MicroPro Sienna community across the country.
We'd like to thank all of you for your continued support this year, and look forward to a strong 2021.
Scroll down for a snapshot of what we've been up to this year!
SARAH KEENLEYSIDE'S BACKYARD RENO
This past Summer, we teamed up with Sarah Keenleyside, co-host of HGTV Canada's Backyard Builds and cast member of the all-star Home To Win show. With over 17.5k Instagram followers, Sarah propelled us to reach a new, younger audience as we followed her #SarahsBackyardRenovation journey to renovate her dirty little secret: her own backyard.
The final product? A beautiful backyard oasis in the heart of downtown Toronto with a design-forward deck and fence made entirely of MicroPro Sienna.
Stay tuned for coverage in House and Home Magazine and Designlines Magazine next year!
MARK RASON, SOCIAL MEDIA GURU AND CRAFTSMAN
This year we also partnered with craftsman extraordinaire, Mark Rason. Building his brand from the ground up, Mark has been using social media to make a name for himself, and is a star on the rise with an enormous Instagram, YouTube, and TikTok social media following.
A true jack-of-all-trades, Mark has been using his creativity to design and build beautiful projects made entirely of MicroPro Sienna, from his own deck, a double duty planter/fire pit, kid's chalkboard, and most recently - a secure package drop box for the holidays!
MICROPRO SIENNA AND MARK IN THE NEWS... Throughout the Summer, Mark wrote a series of columns in Post City Magazine (170,000 print readers, 150,000 unique online viewers) sharing his expertise on his MicroPro Sienna projects, how he built and maintains them.
We have always been proud to support our country's contractors. This year, we launched our online program, Contractors Coast-to-Coast - showcasing jaw-dropping outdoor projects and sparking inspiration for your next build. Join our growing, vibrant community, and be featured on our website and social media!
Image credit: Right Way Building Image credit: Milennial Contracting
FEATURED IN SCOTT MCGILLIVRAY'S RISING SHOW, SCOTT'S HOUSE CALL
We were honoured to be invited to partner on HGTV star, Scott McGillivray's YouTube show, Scott's House Call. Tackling country singer Tyler Shaw's tired backyard, his space was beautifully transformed with a brand-new MicroPro Sienna pergola and fence. The channel boasts 36,000 subscribers - with over 100,000 views on this episode (and growing!). Check out this stunning deck build - all done in just a day!
STRENGTHENING OUR COMMUNITY
This year, we've experienced tremendous growth and community-building! Here are some impressive stats to give you an idea...
Nearly 250% follower growth
55% increase in impressions
95% increase in liked posts
Join one of the most exciting social media accounts in our industry by following our Instagram and Facebook. We have exciting things in store for 2021.